Category Role. Time to update the old classics?

By | 2019-08-08T16:22:00+00:00 August 8th, 2019|Views and insights|

Remember Step 2 of the Eight Step Process anyone? Define the Role of the Category. Well, how did that work out for you? It was an important consideration. Pointless to propose strategies that were a mismatch for what a retailer sought to achieve “top-down” with that category. In a limited space environment, tough choices need