packaged goods

Shopper researchers need more empathy

By | 2017-10-17T14:04:51+00:00 October 17th, 2017|Views and insights|

I don’t mean they need to be more cuddly and approachable as people (although that might be nice!) I mean that the researcher needs to be able to put themselves in the shoes of the other guy. The competitor. One of shopper research’s critical functions is to represent the external world to the business. And

How do you reduce “wastage” in shopper research?

By | 2017-09-27T14:16:12+00:00 September 27th, 2017|Views and insights|

There are quite a few ways that time and money get eaten unproductively in shopper research. More than one company researches the same thing Small-scale projects are inherently inefficient Too much project time spent re-inventing the wheel We like to think at Shopper Intelligence we have made a significant step towards a more cost-efficient model