Shopper Research Briefs: Good, Bad and Ugly

By | 2017-07-12T11:54:55+00:00 July 12th, 2017|Views and insights|

It’s a truism to say a research project is only as good as the brief. But how much time really goes into the planning of research versus the doing of research and the attempt to land the learnings from the research? All too often the bias of the time and effort is on the latter

Creating the Perfect Research Charts/Slides

By | 2017-05-20T10:39:04+00:00 April 26th, 2017|Views and insights|

Wow, perfection! Quite a challenge. Well, let us soften the objectives to “great” then. Many of us spend hours crafting charts on PowerPoint slides. We love ‘em don’t we? Getting the perfect data, selecting the right chart type (Who likes pie charts? Who prefers bar charts?), selecting nice pictures (thank you Google), dropping in punchy,