What exactly is “premium”?

By | 2017-08-05T13:11:39+00:00 August 5th, 2017|Views and insights|

Before we get to the crux of this blog, first a story. I was on holiday in a lovely part of Southern Italy. I went on a tour of an old Olive Oil farm and visited the ancient on-site olive press. Their set-up was brilliant and had been in use since Roman times. I took

Is Shopper Marketing a Waste of Time?

By | 2017-07-27T14:47:03+00:00 July 27th, 2017|Views and insights|

OK, we should probably re-phrase our question for this blog - does shopper marketing waste too much time in our companies? But what exactly do we mean by that? In our business lives*, there are two key things that contribute to time wasting. Firstly, spending too much time and effort on the wrong activities. Secondly,

Shopper Research Briefs: Good, Bad and Ugly

By | 2017-07-12T11:54:55+00:00 July 12th, 2017|Views and insights|

It’s a truism to say a research project is only as good as the brief. But how much time really goes into the planning of research versus the doing of research and the attempt to land the learnings from the research? All too often the bias of the time and effort is on the latter

Creating the Perfect Research Charts/Slides

By | 2017-05-20T10:39:04+00:00 April 26th, 2017|Views and insights|

Wow, perfection! Quite a challenge. Well, let us soften the objectives to “great” then. Many of us spend hours crafting charts on PowerPoint slides. We love ‘em don’t we? Getting the perfect data, selecting the right chart type (Who likes pie charts? Who prefers bar charts?), selecting nice pictures (thank you Google), dropping in punchy,