Data

Will just doing more of the same get different results?

By | 2018-03-29T09:27:47+00:00 March 27th, 2018|Views and insights|

I heard an inspiring story yesterday about a musician who despite years of practice and performance started to get worse, not better. Quite dramatically so. He found that more and more his efforts were masking underlying weaknesses and tensions that were building up just out of sight. One day he couldn’t play properly at all.

5 ways your category can lose sales in store

By | 2018-01-11T08:35:30+00:00 January 10th, 2018|Views and insights|

My starting point here is that there is a shopper in the store, with a need for your category or product. They may not be thinking about it, but they are at least an occasional buyer and right now they don’t have any at home and/or they could happily use or consume one. Clearly, not

So, how exactly do you create a Shopper Insight?

By | 2017-08-29T14:47:51+00:00 August 29th, 2017|Views and insights|

‘Insight’ surely a leading candidate for the prestigious title of the most overused term of the decade. Everyone seems to have a different view of what it is, but – let’s face it – the word gets applied to almost everything and anything. So, time for us to weigh in here. To us, shopper insight

What exactly is “premium”?

By | 2017-08-05T13:11:39+00:00 August 5th, 2017|Views and insights|

Before we get to the crux of this blog, first a story. I was on holiday in a lovely part of Southern Italy. I went on a tour of an old Olive Oil farm and visited the ancient on-site olive press. Their set-up was brilliant and had been in use since Roman times. I took

Is Shopper Marketing a Waste of Time?

By | 2017-07-27T14:47:03+00:00 July 27th, 2017|Views and insights|

OK, we should probably re-phrase our question for this blog - does shopper marketing waste too much time in our companies? But what exactly do we mean by that? In our business lives*, there are two key things that contribute to time wasting. Firstly, spending too much time and effort on the wrong activities. Secondly,