Data

The new roof challenge

By | 2018-05-14T09:40:15+00:00 May 14th, 2018|Views and insights|

I had a leak in my roof last year. A clearly identified, defined problem. Something had to be done. Urgently. I called in the roofing guys. Having done a thorough inspection, they told me, “The roof batons are rotten. The nails are corroded.  It's 50 years old. You need a new roof.” Now here is

5 key tips to avoid being misled by data

By | 2018-05-22T09:47:24+00:00 April 30th, 2018|Uncategorised|

I love BBC’s “More or Less - behind the statistics”. It's compulsory listening, I think, for anyone in the data business. Constantly pointing out how statistics and be misused, misunderstood or just fabricated, often leading to game-changing reactions driven by poorly informed media and hence the public (and politicians!) Recently they put forward their 5

Will just doing more of the same get different results?

By | 2018-03-29T09:27:47+00:00 March 27th, 2018|Views and insights|

I heard an inspiring story yesterday about a musician who despite years of practice and performance started to get worse, not better. Quite dramatically so. He found that more and more his efforts were masking underlying weaknesses and tensions that were building up just out of sight. One day he couldn’t play properly at all.

5 ways your category can lose sales in store

By | 2018-01-11T08:35:30+00:00 January 10th, 2018|Views and insights|

My starting point here is that there is a shopper in the store, with a need for your category or product. They may not be thinking about it, but they are at least an occasional buyer and right now they don’t have any at home and/or they could happily use or consume one. Clearly, not

So, how exactly do you create a Shopper Insight?

By | 2017-08-29T14:47:51+00:00 August 29th, 2017|Views and insights|

‘Insight’ surely a leading candidate for the prestigious title of the most overused term of the decade. Everyone seems to have a different view of what it is, but – let’s face it – the word gets applied to almost everything and anything. So, time for us to weigh in here. To us, shopper insight