To drive category and brand growth through innovation or marketing strategy its usually necessary to steal share of throat/mouth in new usage occasion or with new users. Until now its not been possible to get any information about the full nature of any specific occasion to fuel your thinking and help your targeting, or to support your plans.
As part of our huge 2018 survey program we asked shoppers to identify the actual or intended use for every food and drink product they bought across dozens of categories in all the major multiples. From These 124,000 data points we can profile any mission in terms of
- Which products “play” in that mission and to what extent
- The shopper behaviour profile of the mission on all our usual metrics