MISSION INSIGHTS

MISSION INSIGHTS 2018-10-15T14:13:38+00:00

Understanding usage and user missions with Shopper Intelligence

A key route to growth – but lacks a source of insights

To drive category and brand growth through innovation or marketing strategy its usually necessary to steal share of throat/mouth in new usage occasion or with new users. Until now its not been possible to get any information about the full nature of any specific occasion to fuel your thinking and help your targeting, or to support your plans.

First ever affordable quant food and drink mission data

As part of our huge 2018 survey program we asked shoppers to identify the actual or intended use for every food and drink product they bought across dozens of categories in all the major multiples. From These 124,000 data points we can profile any mission in terms of

  1. Which products “play” in that mission and to what extent
  2. The shopper behaviour profile of the mission on all our usual metrics

The missions we profile, in depth, are:

The missions we profile

For a free infographic profiling the top 4 categories that participate in each mission click here

Click for Free Infographic

For a few sample profiling charts for a mission click here

Sample Profile Charts

For more information about mission insights please use the contact form below.

Contact us to find out more

Fill out the form below and someone will get back to you as soon as possible.

FIRST NAME *
LAST NAME *
EMAIL ADDRESS *
PHONE NUMBER

SUBJECT

HOW CAN WE HELP?