Views and insights

Post-Covid, supermarket shopping will never be the same again

By |2020-04-16T16:06:22+00:00April 16th, 2020|Views and insights|

I hear a lot of chat about how the current virus situation will change everything. Surely a worldwide life-changing phenomenon like this will see the world fundamentally altered, and retail will be at the leading edge of that? I doubt it. There is a real danger of disappearing down over-reaction rabbit holes. To balance the

The three major profitability challenges of online grocery shopping

By |2020-04-16T15:57:42+00:00April 16th, 2020|Views and insights|

There is endless discussion about the growth of online grocery shopping. The virus pandemic is going to give it a kick start as well, even after the short term motivations end. But simply persuading shoppers to do something unfamiliar that makes their life “easier” isn’t really the main challenge. The bigger problem to solve is

Why is being a category manager like being the painter of an Old Master?

By |2020-03-19T16:21:04+00:00March 19th, 2020|Views and insights|

I watched a fascinating documentary the other day. It was all about why certain paintings were judged as being “masterpieces” while others painted at the same time over a very similar standard (by any objective measure) remained relatively unknown. Painting A became worth $50m, Painting B $200k at best. The conclusions of the 1-hour program

When is just “good”, good enough in market research?

By |2020-03-11T09:21:32+00:00March 11th, 2020|Views and insights|

In market research, we are a dedicated bunch. Passionate about insights, hot on methodologies. Keen to make a real business impact. But we're human too. We like to try cool new things. We want to be a hero to our organization. We want to do something different from those that went before… Put these things

The one thing AI will never be able to help us with

By |2019-12-13T15:46:58+00:00December 13th, 2019|Views and insights|

AI is going to change our lives – it’s going to remove so much of the mundane analysis. What’s more, it’s going to be able to predict things that previously we’d have had to figure out for ourselves. Wonderful stuff, machine learning. But don’t be fooled. There is one question AI will never answer.  It

Is this the golden rule of shopper insights?

By |2019-12-09T12:14:49+00:00December 9th, 2019|Views and insights|

I am generally loath to dumb down anything into oversimplified bullet points, but I am going to make an exception today because I think this matter is so important but so ignored - it needs a little bit of extra focus! Most shopper insights are driven by suppliers seeking to "influence" retailers. We all know

The power of “autopilot” – how do shoppers really cope with grocery shopping?

By |2019-10-17T10:28:52+00:00October 17th, 2019|Views and insights|

It’s a fascinating and familiar conundrum. Despite there being literally thousands of products in a supermarket that we never buy and are never likely to buy, we somehow manage to get in and out, buy our regular shopping, and complete the task in a relatively short time. Undistracted by everything we don’t need. I know

We’re all about getting “so what” from data but we can’t get AI to do much to help us!

By |2019-10-17T09:46:20+00:00October 17th, 2019|Views and insights|

The world is full of AI conferences, AI suppliers, AI blogs, books, consultants. AI everywhere. Makes me feel we are missing out. That our business may be falling behind, maybe even facing extinction, our business is about making sense of data and getting answers to help better business decisions. At face value, we should be

If we marketers helped get the world into this mess, can we help fix it?

By |2019-09-19T17:28:52+00:00September 19th, 2019|Views and insights|

I used to feel that at worst, being a professional marketer meant helping my employer or client succeed and thus provide jobs, and products people enjoyed. At best, I was ensuring the onward progress of our society for the good of all (more wealth = better lives across the planet).  In fact, data globally shows

Category Role. Time to update the old classics?

By |2019-08-08T16:22:00+00:00August 8th, 2019|Views and insights|

Remember Step 2 of the Eight Step Process anyone? Define the Role of the Category. Well, how did that work out for you? It was an important consideration. Pointless to propose strategies that were a mismatch for what a retailer sought to achieve “top-down” with that category. In a limited space environment, tough choices need