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5 key tips to avoid being misled by data

By | 2018-05-22T09:47:24+00:00 April 30th, 2018|Uncategorised|

I love BBC’s “More or Less - behind the statistics”. It's compulsory listening, I think, for anyone in the data business. Constantly pointing out how statistics and be misused, misunderstood or just fabricated, often leading to game-changing reactions driven by poorly informed media and hence the public (and politicians!) Recently they put forward their 5

Ten ways to save money on shopper research

By | 2017-09-07T16:56:55+00:00 September 7th, 2017|Uncategorised|

Don’t do it Yes, the very first question is whether its really worth it. Are you going to be able to turn any new insights into business gains? No one should do research just to “find things out”. Look at what you already know A variant of 1, but maybe you already know the answers.