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“We can’t afford to do category management anymore!”

By | 2018-05-24T08:54:13+00:00 May 21st, 2018|Views and insights|

I was chatting with a senior industry individual recently. His thesis was that as retailer competition is driven in part by the so-called “Discounters” (read our blog - “Discounter”), that meant that supplier-retailer relationships were increasingly about getting to the lowest possible “no frills” price, which meant, in turn, drastic cutting of any non-essential overhead

The new roof challenge

By | 2018-05-14T09:40:15+00:00 May 14th, 2018|Views and insights|

I had a leak in my roof last year. A clearly identified, defined problem. Something had to be done. Urgently. I called in the roofing guys. Having done a thorough inspection, they told me, “The roof batons are rotten. The nails are corroded.  It's 50 years old. You need a new roof.” Now here is

5 key tips to avoid being misled by data

By | 2018-05-22T09:47:24+00:00 April 30th, 2018|Uncategorised|

I love BBC’s “More or Less - behind the statistics”. It's compulsory listening, I think, for anyone in the data business. Constantly pointing out how statistics and be misused, misunderstood or just fabricated, often leading to game-changing reactions driven by poorly informed media and hence the public (and politicians!) Recently they put forward their 5

Will just doing more of the same get different results?

By | 2018-03-29T09:27:47+00:00 March 27th, 2018|Views and insights|

I heard an inspiring story yesterday about a musician who despite years of practice and performance started to get worse, not better. Quite dramatically so. He found that more and more his efforts were masking underlying weaknesses and tensions that were building up just out of sight. One day he couldn’t play properly at all.

NPD made simple.

By | 2018-03-20T11:54:12+00:00 March 20th, 2018|Views and insights|

Well, no, if it were simple 9 out of 10 innovations wouldn’t fail  - but here is our “zero science” success formula for NPD success: Success likelihood  =  Marketing funds* how good our new product is versus the alternatives)/(premium we are asking* extent we ask shoppers to do new things). See graphic illustration below. What's