BLOG

The power of “autopilot” – how do shoppers really cope with grocery shopping?

By | 2019-10-17T10:28:52+00:00 October 17th, 2019|Views and insights|

It’s a fascinating and familiar conundrum. Despite there being literally thousands of products in a supermarket that we never buy and are never likely to buy, we somehow manage to get in and out, buy our regular shopping, and complete the task in a relatively short time. Undistracted by everything we don’t need. I know

We’re all about getting “so what” from data but we can’t get AI to do much to help us!

By | 2019-10-17T09:46:20+00:00 October 17th, 2019|Views and insights|

The world is full of AI conferences, AI suppliers, AI blogs, books, consultants. AI everywhere. Makes me feel we are missing out. That our business may be falling behind, maybe even facing extinction, our business is about making sense of data and getting answers to help better business decisions. At face value, we should be

If we marketers helped get the world into this mess, can we help fix it?

By | 2019-09-19T17:28:52+00:00 September 19th, 2019|Views and insights|

I used to feel that at worst, being a professional marketer meant helping my employer or client succeed and thus provide jobs, and products people enjoyed. At best, I was ensuring the onward progress of our society for the good of all (more wealth = better lives across the planet).  In fact, data globally shows

Category Role. Time to update the old classics?

By | 2019-08-08T16:22:00+00:00 August 8th, 2019|Views and insights|

Remember Step 2 of the Eight Step Process anyone? Define the Role of the Category. Well, how did that work out for you? It was an important consideration. Pointless to propose strategies that were a mismatch for what a retailer sought to achieve “top-down” with that category. In a limited space environment, tough choices need

80/20: Today’s Insights Reality

By | 2019-07-23T16:16:28+00:00 July 23rd, 2019|Views and insights|

Back in the day, most larger CPG firms had massive human resources, and budgets for data to match. There was the capability to strive for the optimum within insights and data solutions. Things have changed. CPG is under pressure as never before, as growth slows and retail competition heats up. Companies react by slimming down

Data Meetings. They usually don’t work well – but what’s the alternative?

By | 2019-07-23T16:17:06+00:00 June 19th, 2019|Views and insights|

Data is the currency of modern business. Getting the right conclusions and taking action driven by data is critical to personal and collective success. But I reckon the canary has just keeled over in the coal mine. I have probably sat through or presented at over hundreds, maybe even a thousand data presentations in my

“Shopper” is for Cat Man people, not marketers, right?

By | 2019-07-08T09:25:47+00:00 June 3rd, 2019|Views and insights|

We talk to CPG companies about shopper insights day in day out. We are used to rooms filled with “category” people, and indeed salespeople. But it's amazing how rarely brand managers come along. I think the shorthand or even subliminal implication to marketing departments is that talking shopper is about retailers, selling, more about execution,

The Five Guys story – simple learnings for shopper marketers

By | 2019-07-08T09:25:59+00:00 March 6th, 2019|Views and insights|

It's an amazing story. The startup of a single tiny side street burger bar that became a $3 billion international company. I listened to the story told by Jerry Murrell, the founder, about the cornerstone of their success. Deceptively simple – they gave customers the best possible product. Early on he allowed his sons (who