Colm Rooney

About Colm Rooney

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So far Colm Rooney has created 5 blog entries.

5 key tips to avoid being misled by data

By | 2018-05-22T09:47:24+00:00 April 30th, 2018|Uncategorised|

I love BBC’s “More or Less - behind the statistics”. It's compulsory listening, I think, for anyone in the data business. Constantly pointing out how statistics and be misused, misunderstood or just fabricated, often leading to game-changing reactions driven by poorly informed media and hence the public (and politicians!) Recently they put forward their 5

What does “improving shopper satisfaction” actually mean for us?

By | 2018-01-18T12:26:19+00:00 January 18th, 2018|Views and insights|

One of the most simplified ideas in category management and shopper marketing today is “satisfying the shopper”. It’s even the proposed goal of the Category Management Association (The CMA, a professional association, that exists to help its members drive meaningful category and brand growth by building shopper satisfaction and facilitating strategic collaboration between retailers, suppliers and

5 ways your category can lose sales in store

By | 2018-01-11T08:35:30+00:00 January 10th, 2018|Views and insights|

My starting point here is that there is a shopper in the store, with a need for your category or product. They may not be thinking about it, but they are at least an occasional buyer and right now they don’t have any at home and/or they could happily use or consume one. Clearly, not