The World Leader in Shopper Measurement

What makes Shopper Intelligence unique?

Shopper Intelligence is the largest international program of systematic shopper insights. In 2018 we will carry out 700,000 individual shopper interviews in 20 countries

We run Industry wide programs in 7 countries and can measure in any other country to your specific brief

Our UK and Ireland Management Team


Roger JacksonCEO
Roger is a former Unilever and Kraft Foods marketer with extensive experience in Brand Marketing, Sales and Category Management. After 10 years in Consultancy across both the UK and Australia, specialising in building joint strategy and plans from shopper insight, he joined Shopper Intelligence in 2007, launching the business in Australasia. He has led development of the Shopper Intelligence system from its Pilot to its roll out.

United Kingdom

Chris AdkinsDirector
Chris heads our UK programme. With over 20 years experience, formerly as a Sales and Category Management executive at Coke and Mars, most recently he was head of shopper insight at Kraft Foods (Mondelez). He joined us in 2011 to lead delivery of our unique data set to our UK clients; and leads our work with major retailers such as Tesco, Asda and Morrisons.

United Kingdom

Colin HolmesSenior Insight Manager
Colin joined us in August 2015 after almost 15 years in Client Management, Insight and Team Leader roles at Nielsen. He has also worked client-side in insight roles. Colin is responsible for delivering the best insight and recommendations to our clients based on our unique dataset.


Colm RooneyCountry Manager, Ireland
Colm joined Shopper Intelligence in January 2016 to lead the launch of our Irish Program and also manages our expanding global clients and business. With a background in Marketing and Supply Chain Management, Colm has worked for GS1 and The Advantage Group across a number of roles and markets, namely; Ireland, Canada, USA and UK. Colm is an expert in working with the largest global retailers and suppliers/producers to analyse, share and implement actionable insights for collaborative and continuous business improvement.

What Our Clients Say

“Shopper Intelligence insights made a great difference to CCEP’s understanding of shopper perceptions on soft drinks in Grocery at the front of store. We used the Shopper Intelligence insights to highlight 3 top shopper satisfaction attributes to revive Tesco front of store and were able to achieve results directly with Tesco”

Yasmine Henry • Coca-Cola European Partners - Business Intelligence Manager

“Shopper Intelligence has been a valuable resource for our shopper and sales teams, helping us better understand the roles of our categories versus others through the eyes of shoppers across different retailer channels.

Providing some of the why’s behind the behaviors, we’ve used the comprehensive information from SI with other data to guide our strategic thinking and recommendations for layout and assortment; successfully sell-in new items at retail; and increase our organizational understanding of the shopper overall. It’s a robust, workhorse in our shopper knowledge toolbox.

Paraphrasing one of our sales leaders: I never visit my retail partner these days without ‘Shopper Intelligence’ in my back pocket!”

John Pfalzgraf • Director of Consumer Knowledge, Georgia-Pacific Consumer Products

“During strategic planning discussions with our customers we identified key opportunities to grow the Fruity wine category.

Shopper Intelligence gave Brown Brothers key insights showing the high expandability of Moscato consumption, (highest ranked wine varietal) which was ranking close to Cider. Shopper demand for new flavours, types and formats in Moscato were compelling.

Our key out-take, as market leader and producer of Australia’s favourite Moscato we needed to change the game, lead innovation & elate consumers in the Moscato arena.”

Rachel Estlin • Founder, Marketing Manager, Brown Brothers Wine

“Shopper Intelligence is well embedded across the business at Coles. It is a key component in our suite of insights driving Customer and Category planning and is hard-wired into category level templates that Category Managers use to make decisions everyday (e.g. range reviews)”

David Brown • Category Insights Manager – Grocery Food, Coles Supermarkets
“The unique data and insight we receive from Shopper Intelligence was vital in convincing Tesco to re-list our products as we could effectively demonstrate the shopper impact of their decision. The relists have had a significant positive impact on the category and a clear return on our investment.”
Julian Cooke • Head of Category Management, Quorn Foods

Our Global Clients

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